Advertising volumes on linear television during Wimbledon 2026 increased 30% compared with Wimbledon 2025, according to TAM Sports, a division of TAM Media Research. The indexed ad volume rose from 100 in Wimbledon 2025 to 130 in Wimbledon 2026.
Wimbledon 2026 was held from June 29 to July 12 and June 30 to July 13, depending on the feed and market. The analysis covers commercial advertising on TV across the entire tournament and excludes promos, fillers and short programs.
CTV recorded a wider range of advertising categories and advertisers than linear TV during Wimbledon 2026. CTV carried 21 categories and 25 advertisers, compared with nine categories and 10 advertisers on linear TV.
On CTV, mutual funds accounted for the largest share of ad volumes at 14%, followed by liquor at 11%, cars at 10%, tyres at 7% and watches at 7%.
On linear TV, mutual funds led with a 9% share, followed by tiles and floorings at 7%, watches at 6%, lubricants at 4% and cellular phones-smart phones at 2%.
William Grant & Sons India was the leading advertiser on CTV with a 10% share of ad volumes, followed by UTI Asset Mgmt Co at 9%, Renault India at 8%, Ceat India at 7% and Rolex Watch Co at 7%.
On linear TV, ICICI Prudential Asset Mgmt Co led with a 9% share, followed by Kajaria Ceramics at 7%, Rolex Watch Co at 6%, Bharat Petroleum Corp at 4% and Apple Computer India at 2%.
The number of channels carrying Wimbledon 2026 was eight, compared with 12 in Wimbledon 2025 on linear TV and English-language feed on CTV.
The data covers Wimbledon 2026 advertising from June 29 to July 12 and June 30 to July 13, with the percentage shares based on ad volumes.