Agency From has launched a targeted B2B campaign for global payments platform dLocal, aimed at engaging decision-makers at major multinational companies as the fintech seeks to expand its client roster across emerging markets.
Instead of launching a traditional awareness campaign, From proposed something more direct: a B2B campaign that none of these companies would be able to ignore.
Each ad hinted at its target without ever naming it. And for the people inside those companies, the message was instantly recognisable.
The campaign starts from a simple reality: billions of consumers across Africa, the Middle East, Asia and Latin America still can’t pay the way most global platforms expect them to.
For brands expanding globally, that dLocal provides global companies with access to more than 1,000 local payment methods through a single integration, enabling them to operate across a wide range of emerging markets with reduced operational and regulatory complexity.
For brands expanding globally, that means higher conversion, fewer abandoned checkouts and access to entirely new customer bases.
Lanna Collares, VP of marketing at dLocal said, “In these first 10 years, we’ve had the opportunity to work with many of the world’s leading companies. But there are still a few who haven’t recognised the opportunity that partnering with us presents. This campaign has a clear goal: to serve exactly as a wake-up call for decision-makers at companies that could be growing without limits in markets that are complex, for sure, but that we know inside out. We understand their challenges, the way they operate and their culture. We grew up in emerging markets. It is part of our culture too.”
One of the campaign’s executions targeted a major gaming platform:
“We also believe play has no limits and neither do payments. We can help you monetise up to 3X more gamers by adding 1000+ local payment methods in emerging markets.”
Another ad addressed a global streaming company:
“You’ve built a home where the greatest stories live. We’ve built the way to bring them to 500M+ in LATAM who can’t pay with credit cards.”
The campaign was delivered directly to decision-makers within those companies, reflecting a highly targeted approach rather than broad-based awareness or mass-market brand activity.