As travel demand continues to evolve across Europe, the Middle East, Eurasia and Africa (EMEA), Wyndham Hotels & Resorts is accelerating strategic expansion across the region, responding to growing demand for experience-led travel, emerging destinations and internationally recognised hotel brands.
During the first half of 2026, Wyndham EMEA signed 25 hotels and opened 13 hotels across EMEA, reinforcing its presence in many of the region’s most dynamic travel markets. Growth was driven by continued momentum across Türkiye, rapid expansion in India and increasing investment across emerging destinations including the CIS (Commonwealth of Independent States), where improving tourism fundamentals and rising international interest continue to create long-term development opportunities.
Wyndham now operates over 750 hotels across EMEA, with over 99,000 rooms, reinforcing the region’s role as a key engine for sustainable growth.
Across EMEA, travellers are increasingly looking beyond traditional gateway cities in favour of authentic cultural experiences, destination-led leisure travel and previously undiscovered markets. At the same time, domestic travel remains resilient, governments continue investing in tourism economies and owners are increasingly seeking globally recognised brands capable of delivering technology, distribution and operational expertise.
These trends continue to underpin Wyndham’s regional strategy, with the Company leveraging the strength of its 25-brand portfolio to expand across high-growth midscale, upscale and mixed-use developments, ensuring the right brands are introduced into the right markets at the right time.
“EMEA remains one of the most dynamic regions in global hospitality. What we’re seeing today is growth coming from a broader range of markets and segments than ever before, from established destinations such as Türkiye to fast-growing markets across India, and Central Asia.
“Travellers are increasingly seeking new destinations and richer local experiences, while demand for Europe’s traditional tourism powerhouses remains strong. Rather than shifting, the travel map is expanding, with guests increasingly combining established destinations with secondary cities and emerging markets that offer authenticity and a stronger connection to local culture. While owners are looking for partners that can help them capture demand and navigate a rapidly evolving marketplace. That combination is creating opportunities across the region, whether it’s hotels in emerging tourism destinations, expansion into secondary cities or growing interest in branded residences.
“The momentum we’ve seen in the first half of the year reflects the strength of those underlying market fundamentals. It also reinforces our belief that some of the most exciting growth opportunities in hospitality over the coming years will come from markets that, until recently, were considered outside the traditional development spotlight,” said Dimitris Manikis, president EMEA, Wyndham Hotels & Resorts.
India continues to rank among Wyndham’s fastest-growing markets globally, reinforcing its position as one of the Company’s largest development markets worldwide. Backed by a rapidly expanding travel and tourism sector, growing middle-class mobility and resilient domestic demand, India continues to present significant long-term opportunities
During the first half of 2026, Wyndham continued its expansion into pilgrimage cities through the opening of Ramada Encore by Wyndham Ayodhya, and opened another destination in Nepal with Ramada by Wyndham Itahari Pashupati Marg.
The Company’s development momentum continued with 11 new hotel signings across India, reflecting growing owner confidence in Wyndham’s brands and the long-term potential of the country’s hospitality sector. Today, Wyndham has more than 150 hotels operating and in development across India. New agreements span high-growth destinations including Vrindavan, one of the country’s most important pilgrimage centres; Jaipur, a leading cultural and leisure destination; and Khajuraho Airport Road, the gateway to the UNESCO World Heritage-listed Khajuraho Group of Monuments.
With a robust pipeline spanning established cities and emerging destinations, Wyndham continues to strengthen its presence across India’s evolving travel landscape. The company is strategically expanding into spiritual, regional and infrastructure-led markets, where rising demand is transforming these destinations into the country’s next generation of travel hubs.
“India’s growth story is no longer defined by a handful of gateway cities, and neither is ours. As infrastructure investment transforms connectivity and opens up new destinations, we continue to grow alongside the country, working with owners, developers and local stakeholders to expand access to quality branded accommodation where it is needed most. This is attracting a new generation of owners, from first-time hospitality investors to established developers, seeking the scale, recognition and support that global brands can provide. The majority of our recent signings have come from ownership groups that are new to Wyndham, underscoring the strength of our owner-first approach and the growing appeal of our brands across the country.
“As travel demand increasingly shifts towards emerging leisure, spiritual and infrastructure-led destinations, we continue to respond to demand and where the next wave of growth will occur. By partnering with local owners and introducing trusted global brands into these markets, we’re creating long-term value while helping meet the evolving needs of travellers across India,” said Rahool Macarius, market managing director Eurasia, Wyndham Hotels & Resorts.
