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Kraft Heinz Reconfigures Procurement for Global Growth


The new structure includes the following:

  • Combining Asia Emerging Markets and West and East Emerging Markets (WEEM) into one Emerging Markets Region led by Marcel Regis, who will become Regional President of Emerging Markets. 
  • Existing European countries included in WEEM will transition to EPDM. Willem Brandt will continue to serve as Regional President of the Europe and Pacific Developed Markets while Nico Amaya will continue to lead North America, including the U.S. and Canada.

Procurement and supply chain changes 

Kraft Heinz has made significant changes to its operations, including investing US$600m to improve packaging and cost management initiatives. Packaging remains as a critical procurement focus area due to the company’s goal of improving perishable products.

“So, think resealability. Think about the way it looks on [the] shelf. Think about what consumers want when they buy a packet of cold cuts,” Steve says to WSJ. 

“They want it to last well in the refrigerator and have the right level of resealability. Our product wasn’t performing at the right level. So we’re investing in packaging. That’s a big opportunity for us.”

Steve also looks toward world affairs that could alter cost management, including “significant inflation” which could be detrimental because “in our industry we still haven’t seen a return to volume growth.”

Janelle, who succeeded Marcos Eloi Lima in 2025, explains her role with Kraft Heinz: “As a leader, my focus is on driving procurement excellence, amplifying business impact and nurturing collaborative relationships with our stakeholders,”



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