ServiceNow Statistics By Market Share And Revenue (2026)

Introduction

ServiceNow Statistics: ServiceNow is a cloud-based computing platform located in the United States. It aims to assist businesses in managing digital processes related to enterprise operations. ServiceNow Statistics includes both the business performance of the platform and its robust native data analytics features.

As a cloud computing solution for enterprises, ServiceNow facilitates digital workflows across international organizations, employing integrated intelligence to monitor trends, revenue, and essential system operations.

Editor’s Choice

1. ServiceNow operates as a platform-as-a-service provider.
2. With an estimated market share of 15.51%, ServiceNow commands a significant share of its competitive environment.
3. ServiceNow boasts a customer base exceeding 8,800.
4. In the first quarter of 2026, ServiceNow completed 16 transactions, each exceeding USD 5 million in net new annual contract value (ACV), demonstrating an impressive nearly 80% growth year-over-year.
5. The first quarter of 2023 marked the inaugural occasion when ServiceNow surpassed USD 2 billion in revenue, a trend that has continued since then.
6. As of December 31, 2025 (Q4 2025), ServiceNow serves 8,800 customers globally, which includes 85% of Fortune 500 companies.

General ServiceNow Statistics

• ServiceNow operates as a platform-as-a-service provider.
• Its headquarters are located in Santa Clara, California.
• In addition to Fred Luddy, the founding team comprises Don Goodliffe, David Loo, and Bow Ruggeri.
• The company rebranded itself as ServiceNow in 2006.
• It has been publicly listed since 2012.
• Bill McDermott currently serves as the CEO of ServiceNow.
• In 2020, ServiceNow was included in the FORTUNE list of World’s Admired Companies.
• The company employs over 16,000 individuals.
• The stock price of ServiceNow (NYSE: NOW) is currently between USD 467 and USD 495.
• ServiceNow now provides services on a global scale.
• It offers HR solutions that can significantly benefit businesses.
• The platform supports larger organizations in managing IT operations, including service management and help desk functionalities.
• Notable companies utilizing ServiceNow include Lewis, Inc., the Federal Emergency Management Agency, Zendesk Inc., Confidential Records, INC., and Finn Partners, Inc.
• ServiceNow provides platforms and workflows suitable for companies of all sizes.

ServiceNow Market Share Statistics

• ServiceNow presently caters to 33,415 clients, demonstrating its robust acceptance and confidence among enterprises across diverse sectors globally.
• With an approximate market share of 15.51%, ServiceNow commands a significant segment of its competitive environment, positioning itself as a leading entity in its field.
• ServiceNow ranks #2 in its category, signifying that although it is among the top achievers, there remains one competitor that surpasses it in overall market influence.

(Source: 6sense.com)

ServiceNow User Statistics

• ServiceNow boasts a customer base exceeding 8,800.
• Among these, there are 6,900 enterprise clients.
• Out of this total, 1,093 customers possess an annual contract value (ACV) exceeding USD 1 million.
• ServiceNow caters to approximately 80% of Fortune 500 companies.

Salesforce vs. ServiceNow Statistics

• Features of Salesforce: Interaction Management, Appointment, Collaboration in sales, Occasion Management, and Performance Management.
• Features of ServiceNow, Program Testing, Scripting, and Integration.
• Salesforce is a cloud computing software that manages customer relationships using customer activities.
• ServiceNow is an information technology platform that works on application creation and development of a systemic approach.
• A company with several departments would need Salesforce.
• ServiceNow takes care of events through queues of ordering.
• Salesforce supports web, Android, and iPhone.
• ServiceNow supports Windows and web.
• Starting prices of Salesforce are USD 75 per month ServiceNow starts at USD 100 per month.
• Accessibility Management and Audit Trails are only available with Salesforce.
• More than one thousand integrations are possible in Salesforce, unlike a few in ServiceNow.

ServiceNow Business Statistics

• Customers spending over one million dollars in ACV were supported through a yearly increase in growth by over 130%.
• In Q1 2026, ServiceNow had completed 16 deals worth over five million dollars in ACV, which marks an impressive 78% year-over-year growth.
• The company’s cRPO as of Q1 2026 stood at 12.64 billion dollars, which is a year-over-year growth of 22.5%.
• In April 2026, the firm completed the acquisition of Armis, which complements ServiceNow’s AI Control Tower by offering asset discovery and cyber exposure management in real-time.
• On March 2, 2026, the firm had completed another acquisition, that is, the acquisition of Veza, whose solution will allow firms to have full visibility into who and what accesses data and applications, including AI agents.

ServiceNow Revenue Statistics

• The ServiceNow revenue for 2023 was USD 8.97B, of which USD 8.68B came from subscriptions.
• Q1 2023 saw the company’s first ever earning more than USD 2 billion, and since that quarter, this pattern has continued.
• ServiceNow’s annual revenue in 2024 reached USD 10.984B, of which USD 10.646B was contributed by subscriptions, and professional services accounted for USD 329M, giving a year-over-year growth of 22.45%.
• For 2025, the total revenue of ServiceNow was reported to be USD 13.28B, showing an increase of 20.8% YoY, from USD 10.99B earned in 2024.
• In Q1 of 2026, ServiceNow earned revenues of USD 3,770M for the quarter ended March 31, 2026, with an impressive year-over-year growth of 22%.
• Subscription revenue dominated the quarter, reaching USD 3,671 million, and sustained its double-digit growth fueled by the rapid adoption of AI.

(Source: cyntexa.com)

ServiceNow Revenue By Product Statistics

• IT Service Management, IT Operations Management, IT Asset Management, Security Operations, and other technology workflows have been responsible for most of the income. These technology workflows have contributed to 47% of total income.
• The customer and employee workflows, such as HR Service Delivery, Legal Service Delivery, Workplace Service Delivery, Customer Service Management, Field Service Management, and other similar customer and employee workflows, are now contributing 31% of total income.
• Creator Workflows and other related applications, such as App Engine, Automation Engine, Vault, Supplier Lifecycle Operations, are contributing to 22% of the total income.
• The ACV of ServiceNow has been majorly driven by the Technology Workflows, and they contribute about 53% of the total.
• The customer and employee workflows contribute to a further 30%, and the remaining 17% of ACV is generated by Creator Workflows.
• Technology workflows have contributed approximately 55% of the annual contract value of ServiceNow in 2023. The customer and employee workflows contribute 29%, and the creator workflows contribute 16%.

(Reference: cyntexa.com)

ServiceNow Customers Statistics

• As of December 31, 2025 (Q4 2025), ServiceNow has 8,800 customers across the globe, which include 85% of Fortune 500 firms.
• Out of these 8,800 customers, 603 of them bring more than USD 5 million in annual contract value.
• ServiceNow serves more than 8,400 firms as of 2024, which include 85% of Fortune 500 firms.
• Apart from this quarterly financial performance information, ServiceNow also revealed the number of customers having more than USD 1M annual contract value (ACV).
• During Q1 2024, there were 1,922 customers for ServiceNow, and its average annual contract value was USD 4.6M.
• During Q2 2024, ServiceNow gained 49 new customers, bringing the total number of 1,971 customers, and their average ACV was USD 4.7M.
• Further, during Q3 2024, ServiceNow acquired 47 customers, and it brought a total customer base of 2,018 customers with an average ACV of USD 4.8M.
• At the end of Q4 2024, ServiceNow had 2,109 customers with an average ACV of USD 5M.

(Source: 6sense.com)

ServiceNow Customers By Products And Services Statistics

• Software Development emerges as the leader with 741 users, making it the largest segment leveraging ServiceNow for data center management.
• Following behind is Managed Services, with 710 users, which clearly indicates high levels of usage among service providers and IT operations staff.
• Project Management follows up with 687 users, demonstrating the demand for applications in workflow-intensive areas.
• Digital Transformation finds its presence among 643 customers, indicating alignment with modernization initiatives.
• Consulting comes next with almost similar numbers, i.e., 642 customers, signifying wide-scale usage of ServiceNow in client deliveries and process management.
• Cybersecurity, being a major part of operations, finds 580 users relying on ServiceNow.
• Cloud Services emerges as the smallest segment at 572 users.

(Reference: 6sense.com)

ServiceNow Customers By Employee Size Statistics

• Those with 1,000 to 4,999 employees represent the largest segment with 6,051 companies as customers.
• Next come those with 100 to 249 employees, with 5,851 firms.
• Those with 10,000 or more employees number 4,213, representing high penetration among large companies.
• All three leading segments comprise firms with more than 100 employees, underscoring ServiceNow’s predominance among mid-to-large enterprises.
• Firms having 20 to 49 employees are relatively smaller compared to other dominant segments.
• Those with 250 to 499 employees are the smallest share in the list.

ServiceNow Customers By Geography Statistics

• The United States holds the highest number of customers, at 17,326 (63.54%).
• The United Kingdom comes next at 2,111 customers (7.74%).
• India holds third place with 1,722 customers (6.32%), implying widespread usage in South Asia.
• Sharp decrease after the U.S.: The United States has more than eight times as many customers as the UK alone.
• The United Kingdom’s neighbor, Canada, takes fourth place with 1,405 customers.
• Another English-speaking country, Australia, comes next with 1,275 customers.
• The smallest markets are Germany and France, with 864 and 843 customers, respectively.

(Reference: 6sense.com)

ServiceNow Employee Statistics

• As of the fourth quarter of 2025 (January 28, 2026), ServiceNow had a workforce of 29,187 individuals throughout its global operations. Among these, 9,556 professionals are dedicated solely to the research and development sector.
• As of December 31, 2024, ServiceNow’s employee count stood at 26,293, reflecting an increase of 3,625 compared to 2023.
• By December 2023, ServiceNow employed 22,688 individuals, with 66.7% (approximately 15,131) identifying as male and 33.3% (approximately 7,557) as female. Additionally, 54.9% of ServiceNow’s workforce is located in the Americas, 27.2% in the APJ region, and 17.8% in the EMEA region.

(Source: cyntexa.com)

ServiceNow Competitors Statistics

• Datadog is the clear winner in the Data Center Management category, accounting for an astonishing 73.47% of the market share.
• In addition to this, the huge presence that Datadog has in 158,297 domains makes it stand out because there is no other competitor that even comes close in terms of its size.
• Microsoft, being one of the top competitors, manages to hold both the second and third positions in this category with its System Center Configuration Manager (1.91%) and System Center Operations Manager (1.65%), respectively.
• It can be seen that of the two tools provided by Microsoft in this list of top competitors, the System Center Configuration Manager is slightly better than the latter, with a difference of 0.26%.
• The disparity between the leading competitor and all others is simply astronomical; it can easily be said that the market leader has a huge gap between itself and all the others.
• The fourth spot goes to PagerDuty, which has managed to hold onto its market share of 1.36%, operating in 2,921 domains.
• Sumo Logic follows up in fifth place, accounting for only 1.07% of the market share and operating across 2,921 domains.
• Apart from Datadog’s substantial market share, the other competitors possess less than 2% of the market each, underscoring the concentration of the industry around the leading technology.

Conclusion

ServiceNow’s statistics underscore its status as the fastest-growing enterprise software firm, achieving multibillion-dollar revenue milestones more rapidly than nearly all others in the industry.

Fueled by double-digit, AI-driven subscription growth, the platform consistently surpasses earnings projections and stands as a leading entity in workflow automation.

FAQ