Collective Liquidity and XP Asset partner to provide executives of venture-backed companies with new, better way to generate liquidity
NEW YORK, June 03, 2025–(BUSINESS WIRE)–Collective Liquidity, a pioneering private market platform offering liquidity to employees of venture-backed companies, today announced an investment from a fund managed by XP Asset, a leading LATAM asset manager. This investment marks a major step forward in addressing the growing demand for liquidity in the venture capital ecosystem.
Collective manages the private market’s only exchange fund. It enables employees of select unicorns to diversify tax-efficiently by exchanging some of their shares for an interest in a portfolio of other leading unicorns. Collective’s new “LP Buyback” program augments its unique risk management solution with flexible access to funds. Whenever the fund’s limited partners need liquidity, Collective will buy back a part of their fund interest for cash. Many employees find that after-tax proceeds from an LP Buyback exceed those from a traditional stock sale, while still allowing their tax savings to compound at long-term venture rates indefinitely.
XP Asset’s investment will be the initial capital behind the LP Buyback program, providing XP’s clients with exposure to Collective’s portfolio of U.S. based private technology companies. Unicorn employees looking to benefit from Collective’s suite of wealth management products create a continuous inbound pipeline of very hard to access shares. Collective’s portfolio is comprised of late-stage, high-growth companies backed by renowned venture capital firms.
“We’re excited to welcome XP Asset as a cornerstone partner,” said Greg Brogger, CEO of Collective. “Their investment validates our mission to bring fair, efficient liquidity to unicorn employees who have been locked out of needed wealth management solutions. With XP’s help, we’re enabling them to use their equity as the foundation of a smart, long-term financial plan.”
“We see a massive opportunity in the private market liquidity space,” said Filipe Mattos, head of the Structured Credit and Special Situations’ investment funds at XP Asset. “Collective has developed a unique platform that balances the needs of employees, companies and our investors. We’re proud to help Collective unlock value and provide new financial tools in a market that’s long overdue for innovation.”
Ross Kestin, CEO of Aliya Capital and a Collective Board member, said, “Collective has created a super efficient way for investors to gain diversified exposure to the top-decile of venture-backed companies by solving for the financial needs of the employees and the cap table management needs of the companies.”