Vanguard Launches Four New Asset Allocation Mutual Funds To Support Advisor Transition to Fee-Based Investing and Lower Costs For Advised Canadians


  • Vanguard Canada, a leader in asset allocation ETF portfolios, launches low-cost mutual fund portfolios to expand ETF access to all financial advisors.

  • Vanguard research shows Canadian investors are leaving almost $1 billion on the table annually in the form of higher-cost balanced mutual funds.1

TORONTO, Feb. 20, 2025 /CNW/ – Vanguard Investments Canada Inc. today announced the availability of four new Asset Allocation Mutual Fund portfolios that provide greater access to its industry-leading low-cost and globally diversified ETF portfolios.

“When we initially launched our suite of Asset Allocation ETFs seven years ago, it broke new ground on a unique single-ticket, low-cost and globally diversified investing solution that has brought tremendous value to investors,” said Kathy Bock, Managing Director and Head of Vanguard Investments Canada Inc. “We are excited to expand these core investment portfolios to mutual fund investors, at a fraction of the average cost. Over time, those savings can translate into significant added returns for investors, allowing them to keep more of their hard-earned money.”

Multi-Asset Balanced funds represent ~45% ($997 billion, as of December 31, 2024) of all mutual fund assets in Canada, but a recent Morningstar Canada report2 found that Canadian preferences have shifted meaningfully in the past decade, as they are increasingly opting for lower-cost and more globally-diversified portfolios.

A Vanguard survey reinforces this, revealing that investment performance (68% percent) and low fees (50%) are what Canadian investors value the most when choosing an investment product.

The Morningstar report also highlighted how Canadian advisors and investors continue to pay high fees, averaging ~1.00%, before advice fees, for a 60/40 stock/bond portfolio, compared to Vanguard’s asset-weighted average fee of 0.26%. Vanguard research has shown that investors are leaving close to $1 billion on the table in the fee-based balanced mutual fund market in Canada, per year.1

Transition to fee-based advice

Within the balanced mutual fund category, advisors and investors are overwhelmingly shifting to commission-free or fee-based share classes, ensuring a stronger alignment of interests. Commission-based advice classes of mutual funds had outflows of $74 billion from the start of 2022 to the end of 2023, while fee-based mutual funds and ETFs grew at $9 billion in inflows, over the same time period.

“With enhanced regulatory requirements around fee transparency and product knowledge for advisors, there is greater awareness of the cost and suitability of investment products,” said Sal D’Angelo, Head of Product, Vanguard Canada. “Investment fees in Canada have declined and we hope to see this continue. Investors and advisors can’t control the financial markets but they can control the cost of their investment products and this compounds over time.”



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