Thomas Cook (India) Limited has inaugurated a new foreign exchange outlet in Guwahati in the past week, expanding its presence in Assam to three locations and strengthening its distribution network in the Northeast region.
The company stated that the expansion is driven by increasing demand for foreign exchange services in Guwahati, which has emerged as a key gateway to Northeast India for business, education and outbound travel. The addition complements its existing presence, including operations at Lokpriya Gopinath Bordoloi International Airport, enabling broader access to customers across the state.
The new outlet has been positioned to cater to a diverse customer base comprising students, working professionals and family travellers. The company indicated that Guwahati has seen a steady rise in foreign exchange demand, supported by a growing number of outbound travellers and a sizeable student segment pursuing overseas education.
According to company data, the city has approximately 6 lakh passport holders, reflecting a substantial and expanding base of potential customers. Demand is also being supported by the presence of student counselling organisations and expected improvements in international connectivity linked to infrastructure developments at the airport.
The outlet offers a range of products and services, including prepaid travel cards in partnership with global payment networks, multi-currency foreign exchange, and remittance services covering over 120 countries. The portfolio also includes solutions tailored for specific segments such as business travellers and students, including fee transfers and education-related financial services.
Officials indicated that the location of the outlet has been selected to ensure high visibility and accessibility, particularly for customers seeking established financial service providers for forex transactions. The store is expected to serve both walk-in customers and those transitioning from digital platforms.
The expansion is aligned with the company’s omnichannel distribution model, which integrates physical retail outlets with digital services. Customers can initiate transactions through in-store interactions and complete them online, or begin digitally and access in-person support as required.
The company has also deployed digital tools including mobile applications, virtual KYC processes and messaging-based services to facilitate real-time transactions and customer engagement. These capabilities are designed to support increasing demand for convenience and speed in financial service delivery.
Thomas Cook India stated that its foreign exchange business currently serves over one million customers annually through a network of more than 125 outlets across metros and tier II to tier IV markets. The expansion in Guwahati reflects a broader strategy to strengthen presence in high-growth regional markets, where rising travel demand and improving connectivity are driving demand for forex services.