Michael Saylor doesn’t just believe in Bitcoin. He’s betting his entire company on it.
On Saturday, the billionaire founder of MicroStrategy, once a sleepy business software firm, announced he had bought another 245 bitcoins for around $26 million, paying an average of $105,856 per coin. That brings MicroStrategy’s Bitcoin holdings to a jaw-dropping 592,345 BTC, acquired for $41.87 billion at an average cost of $70,681 per coin.
Saylor posted the update to his 4.4 million followers on X, bragging that his “BTC yield” is up 19.2% in 2025. That’s not yield in the traditional sense; it just means Bitcoin’s price has gone up. Still, the flex is clear. Saylor sees himself not as a CEO but as Bitcoin’s corporate high priest.
Strategy has acquired 245 BTC for ~$26.0 million at ~$105,856 per bitcoin and has achieved BTC Yield of 19.2% YTD 2025. As of 6/22/2025, we hodl 592,345 $BTC acquired for ~$41.87 billion at ~$70,681 per bitcoin. $MSTR $STRK $STRF $STRD https://t.co/bnE0OC9kEv
— Michael Saylor (@saylor) June 23, 2025
What’s wild is not just the size of the purchase but who made it. MicroStrategy is not a hedge fund or crypto firm. It’s a 30-year-old public company that used to make business intelligence software.
Founded in 1989, MicroStrategy built a solid reputation selling enterprise analytics and business dashboards. It went public in 1998, weathered the dot-com crash, and was largely unremarkable until 2020.
That year, as inflation fears surged and Bitcoin entered a bull run, Saylor made a fateful decision. Rather than let cash erode in bank accounts, he began using the company’s treasury to buy Bitcoin. He kept going, borrowing money, issuing convertible notes, and selling equity to buy even more BTC.
Soon, software took a backseat. MicroStrategy’s earnings calls started sounding more like crypto sermons than SaaS updates. MicroStrategy’s transformation is unprecedented. It’s now a publicly traded Bitcoin hoarder disguised as a software firm. Its stock ticker ($MSTR) behaves more like a Bitcoin ETF than a tech stock.
According to data from BitcoinTreasuries.net, Saylor’s MicroStrategy now controls 2.81% of all the Bitcoin that will ever exist. For context, only 21 million bitcoins will ever be mined. And he’s not just sitting on the stash. He’s trying to financialize it.
In his recent post, Saylor referenced tickers like $STRK, $STRF, and $STRD, likely hinting at plans to spin his Bitcoin pile into structured financial products. Think tokenized securities, bond-like derivatives, or ETFs backed by his firm’s reserves.
It’s not an exaggeration to say that Saylor is building a corporate Bitcoin central bank.
Love or hate crypto, this strategy is gutsy. Saylor isn’t chasing hype. He is the hype, backed by a Nasdaq-listed corporation and decades of business credibility.
But the risk is immense. If Bitcoin crashes, MicroStrategy’s stock will collapse. The company’s entire future is tethered to BTC’s price. And with interest rates still high and debt on its books, the model gets harder to justify.
Saylor doesn’t care. He’s famously described Bitcoin as a “thermonuclear hedge against fiat collapse” and claims it’s a better store of value than the U.S. dollar. He sees Bitcoin as inevitable. He’s either ahead of the curve or headed for disaster.
“#Bitcoin is a swarm of cyber hornets serving the goddess of wisdom, feeding on the fire of truth…”Michael Saylor’s pinned tweet reads.
#Bitcoin is a swarm of cyber hornets serving the goddess of wisdom, feeding on the fire of truth, exponentially growing ever smarter, faster, and stronger behind a wall of encrypted energy.
— Michael Saylor (@saylor) September 18, 2020
So far, the hornets are buzzing.