- Strategy now holds 538,200 BTC, totaling $36.47 billion in value.
- Despite falling prices, Strategy remains confident in Bitcoin and AI growth.
Strategy, formerly known as MicroStrategy, has made another big move in the world of cryptocurrency. The company recently bought 6,556 more bitcoins, spending $555.8 million. The company made an average purchase of bitcoins by spending $84,785 per coin. The company demonstrated its firm trust in Bitcoin by strategically acquiring Bitcoin at elevated market prices.
Strategy Adds 91,800 BTC in 2025
As of April 20, 2025, Strategy now holds a total of 538,200 bitcoins. The purchases covered the entire $36.47 billion value. Each bitcoin in their holdings has an average purchase price of $67,766. The current market prices reveal that Strategy possesses about $10 billion of unrealized Bitcoin profits.
In February 2025, the company transformed from operating as MicroStrategy into operating under the name Strategy. The organization aims in a different direction with this significant change in operations. History marks this company as a leading provider of business intelligence solutions, and it now dedicates itself to Bitcoin and artificial intelligence (AI) operations. The refocused mission of the organization finds better representation through this name transformation.
Strategy has stuck to its Bitcoin commitment since the rebranding took place. The company increases its Bitcoin holdings at an ongoing rate. Strategy purchased 22,048 bitcoins as its biggest Bitcoin acquisition, which occurred during late March. The transaction amount overwhelmed the company with a $1.92 billion expense.
However, the company chose to temporarily hold off on Bitcoin acquisition after March 31. Strategy did not report any new bitcoin purchases from March 31 through April 6. Strategy implemented a brief pause in its Bitcoin acquisitions during the price drop, which took Bitcoin below $87,000. The market did not keep Strategy away from its return.
Strategy acquired 91,800 bitcoins over the period of 2025. Current bitcoins held by Strategy represent 17% of its total bitcoin ownership. The company demonstrates an aggressive Bitcoin purchase approach during its entire 2025 operation.
Strategy Stays Bullish on Bitcoin Despite Price Slump
The gap between Bitcoin prices paid by Strategy and current market value is closing down. The ongoing descent of Bitcoin prices could lead the company toward acquiring Bitcoin at prices lower than its previously obtained average costs. This could impact their long-term profit margin, but the company shows no signs of slowing down.
Michael Saylor, the founder and executive chairman of Strategy, remains very positive about Bitcoin’s future. Saylor has directly called for government intervention in the United States. Bitcoin researcher Mike Saylor asserts that the U.S. government needs to form specific laws about digital assets together with investing in Bitcoin.
Saylor maintains that this strategy would convert the United States into a dominant global crypto force. These moves, according to Mr. Saylor, would enhance the U.S. economy along with decreasing the national debt levels.
Lastly, the strategic investments alongside new branding initiatives demonstrate Strategy’s definite business objectives as a company. The company displays strong confidence toward Bitcoin future development and artificial intelligence advancements. Strategy owns the largest corporate Bitcoin stash at over 500,000 bitcoins, making it the world’s biggest BTC holder. The forthcoming market changes will be closely monitored for the moves made by Strategy in the near future.