A recent survey commissioned by Bitpanda, Europe’s leading cryptocurrency broker, has revealed that Generation Z and Millennials are spearheading the adoption of cryptocurrencies across Europe.
The study, conducted by YouGov, analysed five European countries—Switzerland, Austria, France, Germany and Italy—highlighting Switzerland as the frontrunner with 23% of its population owning digital currencies.
Austria follows with 18%, and France with 14%, while Germany and Italy trail with 11% and 9% respectively.
Crypto: A young person’s game
The survey underscores the enthusiasm of younger generations towards cryptocurrencies, with Millennials (aged 28-43) and Generation Z (aged 18-27) showing significant interest.
On average, 24% of Millennials and 19% of Gen Z own cryptocurrencies across the surveyed countries. Switzerland leads with 32% of Millennials and 29% of Gen Z owning crypto, followed by Austria, France, Germany and Italy.
This trend is indicative of a broader shift in financial engagement among younger Europeans, who are increasingly turning to digital assets as part of their investment portfolios.
Eric Demuth, Co-founder and CEO of Bitpanda, says: “The future of finance is in the hands of the younger generation. The results of this study show that cryptocurrencies are becoming increasingly popular in Europe, especially among Millennials and Generation Z. These young people continue to drive the adoption of cryptocurrencies.”