After completing seven years with Harley-Davidson, including five years at the helm of its Marketing and PR function for Asia Emerging Markets, Imran Qadri is set to transition into a new leadership role within the company’s evolving regional structure.
Qadri will now take on the role of Head of Program Management for Asia excluding Japan (AXJ) and India, as part of a newly created framework within the Asia-Pacific (APAC) region. In this capacity, he will focus on driving brand and business initiatives, with a continued emphasis on strengthening the India market.
Reflecting on the milestone, Qadri shared that his journey with the brand has spanned a dynamic and diverse landscape, covering 10 key markets, over 70 dealerships, and more than 80 Harley Owners Group (H.O.G.) chapters across Southeast Asia, East Asia, and South Asia. His leadership has contributed to building a strong brand community across countries including Thailand, Malaysia, Indonesia, Vietnam, the Philippines, Singapore, South Korea, Taiwan, Hong Kong, and India.
In his note, he expressed pride in shaping the brand’s presence and fostering a vibrant rider community through campaigns, projects, and experiential initiatives executed alongside teams and partners across the region. He highlighted the collective impact delivered for the brand, its dealer network, and customers, emphasizing the importance of collaboration in driving consistent growth and engagement.
Qadri also extended gratitude to his supporters and stakeholders who have been part of his journey, acknowledging their role in enabling both personal and organizational milestones.
His move signals Harley-Davidson’s continued focus on strengthening regional integration and strategic program management across key growth markets in APAC.