Using 35mm reusable film cameras.
Bonds has handed the camera to Australian Gen Z Influencers to talk ‘As Worn by Us’ in a campaign via Special.
The campaign features a suite of video and static assets, all directed and captured by content creators, using 35mm reusable film cameras and finished off with their personal signature and ‘As shot by’ sign off.
“This exciting new chapter in our brand campaign is all about seeing Bonds through the lens of the next generation – unfiltered, unedited and completely authentic,” Bonds head of marketing Kedda Ghazarian said.
“From city streets to country backyards, our iconic products are a canvas for self-expression. As Shot By Us celebrates how every Aussie makes Bonds their own.”
The campaign is live across social, point of sale and OOH, including interactive murals and an immersive wall at Melbourne International airport.
“We saw how much Australians love Bonds in the first iteration of As Worn By Us,” Special executive creative director Ryan Fitzgerald.
“It was equally exciting to see that the love runs deep with Gen Z. They understood the assignment and nailed it with their own aesthetic.”
CREDITS
CLIENT – Bonds
Head of Marketing: Kedda Ghazarian
Marketing Manager, brand: Liz Coburn & Caitlin Porter
Senior Brand Manager: Edwina Moller
CREATIVE AGENCY – Special
CEO & Partner: Lindsey Evans
CCO & Partner: Julian Schreiber & Tom Martin
CSO & Partner Melbourne: Bec Stambanis
Managing Director Melbourne: Sasha Firth
Business Director: Marnie Dunn & Ayesha Kithulegoda
Business Manager: Mads Williams
Head of Strategy Melbourne: Nathan Rogers
ECD Melbourne: Ryan Fitzgerald
Creative: Laura Grimshaw & Hannah McCowatt
Design Director: Sabine Schwarz
Designer: Cam Morris
Head of Film & Content Production: Sophie Simmons
Lead Producer: Glen Mcleod
Senior Stills Producer: Danielle Senecky & Di Williams
Production Assistant: Aleisha Winslow & Ada Tuna
Finished Art: Jen Bailey
PRODUCTION –
CASTING
Casting Company: Byrne Creative
Casting Director: Sarah Mcgrath
POST PRODUCTION
Editor: Max Robins
Photography Retouching: Visual Thing
SOUND PRODUCTION
Sound House: Rumble Studios
Executive Producer: Michael Gie
Producer: Bec Ivanov
Sound Engineer: Liam Annert
MEDIA AGENCY – OMD