China’s collectors are taking cute to imperial levels. While Labubu fans in the U.S. are still chasing base-level collectibles, their Chinese counterparts have launched a trend that’s nothing short of dynastic. The “Labubu Imperial Crown” craze has exploded across platforms like Xiaohongshu and Douyin, with fans reimagining their toys as miniature monarchs.
What is the “Labubu Imperial Crown” trend taking over social media?
It all began when sharp-eyed collectors realised bridal accessories from a niche brand called Pinku were the perfect scale for Labubu dolls. Soon, the internet was filled with photos of the furry figurines dressed in regal wear — from ornate dragon-and-phoenix crowns to miniature robes that wouldn’t look out of place in the Forbidden City.
The response? Viral. The aesthetic? Flawlessly imperial. Toy retailers quickly caught on, now offering everything from kingfisher feathered headpieces to full nine-dragon ceremonial sets — all built to transform Labubu from cheeky gremlin to crowned ruler.
Labubu, the brainchild of artist Kasing Lung and produced by Pop Mart, was already beloved for its mischievous expression and edgy design. But the “Labubu Imperial Crown” trend has taken it far beyond collectible status. It’s become a canvas for cultural expression, luxury play, and fashion fantasy.
In a world saturated with the same influencer aesthetics, Labubu offers a fresh twist — one that’s rooted in tradition, driven by creativity, and dressed to reign.
Because in 2025, having a cute toy isn’t enough. Your Labubu needs to rule a dynasty.
(All images: Radi_Media via Instagram)
Note:
The information in this article is accurate as of the date of publication.