The Story Of Superplastic’s Characters, Collectibles And Their Future

FOX 5 Special SuperPlastic – DOPEAMEME

Superplastic is a brand that has taken the world by storm with its unique characters, collectible toys, and innovative television deal. Founded by Paul Budnitz, the company has carved out a niche in the world of designer toys and digital entertainment, captivating a diverse audience and establishing a strong presence in popular culture.

Jennifer van Dijk and Zack Sugarman from Superplastic walked Forbes through this cutting-edge animated IP company known for its high-end collectible toys and a vibrant fan base of 22 million. The discussion spans the introduction of their unique characters, Janky and Guggimon, and their recent venture, the Dopameme Institute for Pleasure Research (DIAPER) at Area 15 in Las Vegas, which offers a ticketed experience interacting with core Superplastic characters while playing various interactive games during the course of a tour through the property. dedicated exhibition immersive retail experience. Like any experiential company these days, you exit into the gift shop which in this case may have inventory in difficult to obtain Superplastic itemss.

I had a fascinating conversation with Jennifer van Dijk and Zack Sugarman from SuperPlastic about their rapid growth creating characters and collectibles.

At the heart of Superplastic are its vibrant and eccentric characters. These are more than just toys; they are personalities with backstories, quirks, and a distinct visual style. Janky, a mischievous cat-like figure, and Guggimon, a psychotic rabbit, are two of the most beloved characters in the Superplastic universe. Each character is meticulously designed by artists and brought to life with a level of detail that appeals to both children and adults.

In a significant move that catapulted Superplastic into the mainstream, the company secured a YouTube episodic deal to bring its characters to the small screen. This deal not only expanded the reach of Superplastic but also allowed for deeper storytelling and character development. The animated series, featuring Janky, Guggimon, and their friends, has been a hit among viewers, further solidifying the brand’s place in popular culture.

Superplastic’s toys are highly sought after by collectors worldwide. Toys are produced in limited runs, making them rare and valuable. The attention to detail and quality craftsmanship make these toys stand out in the market. Collectors appreciate the unique designs and the fact that they are part of a larger narrative universe. Some of the toys have become so coveted they have seen significant increases in value on the secondary market.

The value of Superplastic toys can vary widely depending on factors such as rarity, condition, and demand. Some of the more common toys may be worth around $50 to $100, while rare and limited edition pieces can fetch several hundred dollars or more. The most exclusive toys, such as those released in extremely limited quantities or as part of special collaborations, can be worth thousands of dollars. Collectors often keep a close eye on upcoming releases to ensure they can add these valuable pieces to their collections.

Superplastic has a diverse audience that includes children, teenagers, and adults. The brand’s playful and edgy aesthetic appeals to a wide range of demographics. Kids are drawn to the colorful characters and imaginative stories, teens to the sassy manner in which certain of the characters communicate, while adults appreciate the artistry and collectible nature of the toys. The brand also has a strong following among pop culture enthusiasts, who enjoy the crossovers with other media and the unique blend of humor and creativity that Superplastic offers.

The future of Superplastic is based upon plans for further expansion into new media and markets. The success of their television series has opened up opportunities for more animated content, including potential movies and spin-offs. Superplastic is an animated IP company, which means they made a bunch of really cool 3D animated characters and put them out on TikTok and other social media. That in great part is how they rocketed to 22 million fans. The company is also exploring partnerships with other brands, musicians and artists to create new and exciting collaborations. Additionally, Superplastic is looking to expand its product line beyond toys, with plans for fashion, accessories, and home decor items that feature its iconic characters.

There is no shortage of enthusiasm on the part of collectors who love drops and limited edition items. Whether it’s Supreme or Superplastic, Birkin bags or sneakers, the idea that your window to buy something that most cannot is small. Basing a marketing strategy on scarcity requires planning, but done correctly it removes the need to have periodic discounts.

Because Superplastic owns its IP rights, they control the ways in which their characters monetize, whether through goods, licensed use, television or their Dopameme exhibition in Las Vegas. So long as the team can keep their characters relevant, that 22 million number of followers should grow, and the network effect will continue to lend fuel to that fire.