The Philadelphia Eagles’ dominating win over the Kansas City Chiefs in Super Bowl LIX on Sunday was filled with captivating sub-plots and narratives that have already begun to impact the sports collectibles market. Let’s take a look at a few of the biggest winners from the night and the influence of their success.
Biggest trading card winner: Jalen Hurts
In the lead-up to Super Bowl LVII, Hurts was rapidly gaining the interest of football card collectors. He was the MVP runner-up to Patrick Mahomes (albeit by quite a distance) for the 2022 season and looked to be laying the foundation for a long and successful career with a good team around him. But the Eagles came up just short in that Super Bowl, with Hurts spoiling an otherwise fantastic individual performance with a disastrous fumble. Then last season, the Eagles had a late collapse for the ages as Hurts regressed, throwing the most interceptions of his career (15), sending his card values down to new lows. This season, Hurts rebounded to have a campaign more in line with what he did in 2022 and capped it off by winning Super Bowl MVP. Naturally, his card values are back on the rise.
The silver parallel of Hurts’ 2020 Panini Prizm rookie card in a gem-mint PSA 10 grade went from selling for as little as $300 in October to multiple sales of $750 on Monday. And at the higher end, his 2020 Panini Select green/black snakeskin parallel (of which only two were made) graded a PSA 10 sold for more than $22,000 as the Super Bowl was ending Sunday night — double what it sold for in October 2022. Then his 2020 Panini Immaculate 1/1 NFL Shield autographed card sold for $35,000, which is $20,000 more than it sold for just five months earlier. That said, right now is probably a better time to sell than buy.
Those two sales aside, though, most of Hurts’ cards remain well off their record highs, even after the initial Super Bowl bump. That 2020 Prizm silver in a PSA 10, for example, was selling for more than $1,000 in the summer of 2023.
Hurts’ most expensive card to date remains his one-of-a-kind 2020 Prizm Black Finite rookie card graded a gem-mint BGS 9.5 (Beckett has a different grading scale than PSA), which sold for $144,000 in December 2022. With a Super Bowl MVP to his name and the Eagles looking poised to continue their success with one of the youngest rosters in the NFL, new record sales could be on the horizon for Hurts. But this season alone may not be enough to get him there. For collectors to go all-in on him, he will likely need to show he can string together consecutive seasons of impressive individual play.
Biggest memorabilia winner: Cooper DeJean
Cooper DeJean celebrates scoring a touchdown during Super Bowl LIX. (Photo: Gregory Shamus/Getty Images)
After slipping in the 2024 draft to be selected by Eagles with the 40th pick of the second round, DeJean capped off a stellar rookie season by intercepting Mahomes in the Super Bowl and returning it to score his first NFL touchdown. Oh, and he did this on his birthday. Even before his fairytale night on Sunday, DeJean had quickly become a fan favorite along with fellow cornerback and 2024 draft pick Quinyon Mitchell. Although defensive players rarely generate much traction in the football card market (it’s all about quarterbacks, and to a lesser extent the other offensive skill positions), DeJean looks to be achieving cult hero status in Philadelphia, which could make him a powerhouse in the memorabilia market.
While DeJean has played as a corner in the pros, he was a safety in college, and Eagles fans have a long-standing love affair with hard-hitting safeties like Brian Dawkins and Malcolm Jenkins. Both of those players sold a lot of jerseys (Dawkins jerseys in particular remain a fixture among Eagles fans, perhaps more so than any other retired player) and autographed memorabilia. Now, Fanatics appears to be having trouble keeping DeJean jerseys in stock and his $500 autographed footballs are listed as “almost gone.”
Biggest luxury watch winner: Tom Brady’s Jacob & Co. Yellow Sapphire Caviar Tourbillon
Even though he was in the broadcast booth instead of on the field, Brady was once again a focal point in the Super Bowl — partly because of the eye-catching watch he wore that costs as much as a house.
The world was so busy tuned into the Philadelphia Eagles, the Kansas City Chiefs and Kendrick Lamar that some might have missed Tom Brady.
Not what he was saying, but what he wearing.
More ⤵️https://t.co/15sXv05grI pic.twitter.com/LyaxOVeeIK
— The Athletic (@TheAthletic) February 10, 2025
Brady is a known collector of high-end watches. He recently thinned out his collection when he sold off several pieces in a Sotheby’s auction back in December. The most expensive was a yellow gold Rolex Daytona “John Player Special” that went for $1.14 million, making the watch he wore on Sunday seem cheap by comparison, with a value of $600,000-$800,000. That said, since the Jacob & Co. watch has gotten attention as the one he wore for his first Super Bowl as a broadcaster, the value of this particular timepiece has now likely gone up should he eventually auction this one off too.
GO DEEPER
Tom Brady’s collection of watches and memorabilia sells for $9m at auction
Biggest high school jersey winner: A.J. Brown’s Starkville jersey
(Photo: Michael DeMocker/Getty Images)
On Monday morning, Eagles coach Nick Sirianni showed up to his press conference wearing a No. 15 Starkville jersey, which A.J. Brown wore as a high school standout in Mississippi. But where did he get it?
Prior to the Super Bowl, Eagles safety C.J. Gardner-Johnson gifted each of his teammates a reproduction of their high school jersey made by All Star Elite, with Brown receiving the same one Sirianni wore on Monday. So did Sirianni swipe it from Brown’s locker and put it on to show there was no bad blood after he was caught yelling at Brown during the game the night before? Whatever the case may be, it was a nice way to quiet any lingering speculation on their relationship.
And speaking of Brown, the book he was once again spotted reading on the sideline after scoring his touchdown, Inner Excellence by Jim Murphy, was the No. 1 best-selling book on Amazon on Monday, so that’s a big winner too.
Biggest Super Bowl LIX halftime performer trading card winner: Kendrick Lamar 2016 Topps First Pitch insert
OK, this one wins by default because it’s Kendrick Lamar’s only card (and thus his rookie card too). I just wanted to highlight the fact that he has a baseball card from when he threw out the first pitch at a Dodgers game in 2015. Perhaps anticipating the heightened interest in him that performing at the Super Bowl would bring, someone paid a record $815 for the Topps Chrome orange refractor (numbered to 25) parallel of it on Dec. 25, 2024, according to CardLadder.
The sneakers Kendrick wore for the performance — Nike Air DT Max ’96s — also saw a jump in interest, with sales on StockX jumping 413 percent, according to the company. There were 41 sales of the shoes on the platform on Sunday night alone.
One last thing: How will this loss impact Patrick Mahomes’ card values?
There’s no doubt that Mahomes had an uncharacteristically miserable performance on Sunday to miss out on becoming the first quarterback to win three Super Bowls in a row and start to close the gap between him and Tom Brady. Had he been successful, his cards likely would’ve seen a bump up in value, as they did after the Chiefs won it all last year. But the fact remains that he has three Super Bowl wins (and MVPs) in five total appearances before turning 30 years old, so one bad outing isn’t going to crater his card values by any means. If anything, the recency bias of that performance should ensure his card values take an offseason dip that could serve as a nice buying opportunity to anyone looking to hold his cards for the long term.
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(Top photo: Jamie Squire/Getty Images; card images: eBay)