“There’s an undeniable thrill when you snag that one elusive McDonald’s collectible or the final piece to complete your collection,” McDonald’s global chief marketing officer and head of new business ventures Morgan Flatley said in a statement. “These new collectible cups commemorate some of our most unforgettable designs and global collaborations over the years, allowing longtime fans to relive treasured moments and helping a new generation make their lasting memories.”
The ad will run in 33 markets worldwide, supported by out-of-home executions using the same larger-than-life feel of the film.
The campaign also features a Snapchat AR experience that allows consumers to show off their collectibles. A Collector’s Meal cup provides free admission to a poolside party at Santa Monica Pier in Los Angeles and a free ride on the Phoenix roller coaster at Coney Island on Aug. 17.
CREDITS
Advertising Agency of Record
Wieden+Kennedy New York
PR/Communications
Golin
EGAMI
BODEN
IW Group
Rogers & Cowan PMK (Lee Street)
Creative
Wieden+Kennedy New York
Alma
IW Group
Burrell
Boden
Experiential
We Are Social
Digital Marketing
Publicis Groupe
Digital Experience, Retail
The Marketing Store (TMS)
Packaging
Boxer
Paid Media
Starcom
Burrell
Navigation Blvd
Admerasia