Toy Fair isn’t the only toy-centric event retailers are chirping about this weekend. At this year’s fair, Bandai Namco announced its adorably addictive Tamagotchis are hopping off the screen and hitting the road with brand-new collectibles, fan events, and a U.S. national tour.
During the tour, Tamagotchi will unleash their colorful, 16-bit chaos on major cities across the U.S. Kids and kidults will step into a digital dream world filled with interactive activities, surprises, and adventures featuring Bandai Namco’s iconic toys. The tour will kick off this summer, and official dates will be available on Tamagotchi’s Instagram as the season continues.
There’s no better way to celebrate the tour than with a special event! On Mar. 29-30, fans can visit American Dream in New Jersey to participate in exciting springtime activities alongside beloved Tamagotchi characters. From mall-wide scavenger hunts to exclusive Tamagotchi treats and photo-ops, kids can get up close and personal with their favorite pets — no keychain required.
At Toy Fair, Bandai Namco also unveiled new Tamagotchi products dripping with aughts nostalgia. The Tamagotchi Collectible series transforms the lovable pets into charming figurines, complete with a device case and stickers. The line’s first launch, “Poop Time,” is available now for $6.99, with plenty more digital darlings on the way.
Take gaming fun on the go with the Tamagotchi Adventure Companion Backpack! This plush transforms to reveal three cuddly characters in one spacious travel bag. Whether packing for a trip or carrying kids’ mountain of keychain devices, this accessory adds a sprinkle of kawaii cuteness to kids’ toy boxes.
Tara Badie, Senior Director of Brand Strategy at Bandai Namco, expressed her excitement for the brand’s upcoming experiences. “We’re beyond excited for 2025, a year that will bring Tamagotchi to new fans and cities, along with a whole lot of fun surprises,” she said. “From collectibles to interactive experiences, today’s announcements offer new and innovative ways to get closer to our beloved brand. Trust us — this is just the beginning!”
Stay tuned for more news about the upcoming tour on Tamagotchi’s Instagram. To preview these collectibles and more, retailers can visit Bandai Namco at Toy Fair at Booth No. 403.