- The first offering from this partnership will be the “Jab We Met” avatar collection
- BharatBox aims to make India its largest market within the next 2 years after entering the nation early last year
BharatBox, an India focused metaverse venture between The Sandbox and Brinc, today announced the launch of ‘Jab We Met’ digital collectibles, in a strategic partnership with Shemaroo Entertainment, a leading player in the entertainment industry. BharatBox will prioritize India to make it its largest market within the next 2 years. Leveraging Shemaroo Entertainment’s six-decade legacy of captivating audiences with diverse content, BharatBox aims to bring 1 million users into the metaverse, which will rank at the top of the blockchain gaming ecosystem.
Globally, the blockchain gaming market is projected to grow from USD 154.46 billion in 2023 to USD 614.91 billion in 2030 at a CAGR of 21.8% while the metaverse in gaming market is expected to reach around USD 648.24 billion by 2034, expanding at a CAGR of 34% from 2024 to 2034.
This collaboration with Shemaroo Entertainment will significantly increase fan engagement, by introducing Bollywood IPs and iconic characters into the metaverse, starting with a digital collectibles series based on the beloved film ‘Jab We Met,’ IP owned by Shemaroo Entertainment. Further, BharatBox will look to partner with multiple brands and create 15 such IPs by March 2025.
BharatBox set within The Sandbox metaverse is a subsidiary of Animoca Brands which allows users to build, own and monetize their gaming experiences. The first offering from this partnership will be the “Jab We Met” avatar collection, featuring 3,333 unique digital collectibles of ‘Geet,’ the iconic character portrayed by Kareena Kapoor in the film. Fans will have the opportunity to own a piece of their favourite movie, as well as engage with the character and get rewarded for it. This includes winning exclusive merchandise and participating in various social and gaming quests designed to enhance the immersive experience.
This initiative will open up new revenue streams for both BharatBox and Shemaroo Entertainment through digital collectibles and interactive games. This will allow the company to create more games and user experiences around these IPs. BharatBox will support and guide in production of the game design, game play and creating user experiences. Shemaroo Entertainment will get access to players and creators across 12 plus countries on the metaverse, expanding its digital footprint and engaging a global audience.
“By creating these avatars, we are offering fans a novel way to interact with their favourite character,” said, Sebastien Borget, Co-founder and COO of The Sandbox. He added, “The Jab We Met avatar collection not only honours a film that has touched many lives but also sets a precedent for how we can keep cinematic wonders relevant and alive for years to come.”
“This launch is a significant step in merging the intent to drive interactive engagement of blockchain and the timeless charm of Bollywood. Going forward, we will see more of such innovations on blockchain and Metaverse which will transform fan engagement. Launching this avatar collection allows fans to own a piece of their beloved movie and engage with it in an innovative way,” said Karan Keswani, CEO of BharatBox.
On the launch, Arghya Chakravarty, Chief Operating Officer, Shemaroo Entertainment Ltd. said, “By embracing new technologies, we aim to be future ready, catering to evolving needs of the consumers. The launch of the ‘Jab We Met’ immersive game and digital collectibles represents a significant step in our strategy to leverage the metaverse and expand our digital footprint. The blend of traditional entertainment with cutting-edge digital experiences will provide fans with unique and interactive forms of entertainment.”
With this partnership BharatBox which forayed into the Indian market last year, will also gain rights to the other popular Bollywood Ips owned by Shemaroo Entertainment such as 22 yards, Great Gambler and many more, which will allow the company to create more games and user experiences around these IPs.
Last year, BharatBox also unveiled their project of Mahabharata in the metaverse where users navigate through the Puranic Realms, relive epic battles, and craft their own legends within the epic’s narrative. This interactive realm fosters a deep, personal connection with the epic, enhancing its educational and cultural significance.
About BharatBox
BharatBox is a joint venture between Brinc and Sandbox to create a new cultural hub featuring key partners from India’s entertainment, art, and sports sectors, including Bollywood. The new entrants have joined The Sandbox’s virtual real estate and have committed to building experiences in BharatBox. BharatBox will create the experiences and also provide IPs and brands via its extensive partner network in India, as well as build the games alongside Web3 developers. Follow us and stay informed about our exciting journey towards creating the most immersive blockchain experience!