BharatBox, an India focused metaverse venture between The Sandbox and Brinc, has announced the launch of ‘Jab We Met’ digital collectibles, in a strategic partnership with Shemaroo Entertainment, a player in the entertainment industry.
BharatBox will prioritise India to make it its largest market within the next two years, the company stated in a press release.
Leveraging Shemaroo Entertainment’s legacy of captivating audiences with diverse content, BharatBox aims to bring one million users into the metaverse, which will rank at the top of the blockchain gaming ecosystem, it added.
This collaboration with Shemaroo Entertainment will significantly increase fan engagement, by introducing Bollywood IPs and iconic characters into the metaverse, starting with a digital collectibles series based on the film ‘Jab We Met,’ IP owned by Shemaroo Entertainment. Further, BharatBox will look to partner with multiple brands and create 15 such IPs by March 2025.
BharatBox set within The Sandbox metaverse is a subsidiary of Animoca Brands which allows users to build, own and monetise their gaming experiences.
The first offering from this partnership will be the “Jab We Met” avatar collection, featuring 3,333 unique digital collectibles of ‘Geet,’ the iconic character portrayed by Kareena Kapoor in the film.
Fans will have the opportunity to own a piece of their favorite movie, as well as engage with the character and get rewarded for it.
This initiative will open up new revenue streams for both BharatBox and Shemaroo Entertainment through digital collectibles and interactive games, the company stated.
This will allow the company to create more games and user experiences around these IPs.
BharatBox will support and guide in production of the game design, game play and creating user experiences. Shemaroo Entertainment will get access to players and creators across 12 plus countries on the metaverse, expanding its digital footprint and engaging a global audience, it added.
“By creating these avatars, we are offering fans a novel way to interact with their favorite character,” said Sebastien Borget, co-founder and chief operating officer of The Sandbox.
He added, “The Jab We Met avatar collection not only honors a film that has touched many lives but also sets a precedent for how we can keep cinematic wonders relevant and alive for years to come.”
“This launch is a significant step in merging the intent to drive interactive engagement of blockchain and the timeless charm of Bollywood. Going forward, we will see more of such innovations on blockchain and Metaverse which will transform fan engagement. Launching this avatar collection allows fans to own a piece of their beloved movie and engage with it in an innovative way,” said Karan Keswani, chief executive officer of BharatBox.
On the launch, Arghya Chakravarty, chief operating officer, Shemaroo Entertainment said, “By embracing new technologies, we aim to be future ready, catering to evolving needs of the consumers. The launch of the ‘Jab We Met’ immersive game and digital collectibles represents a significant step in our strategy to leverage the metaverse and expand our digital footprint. The blend of traditional entertainment with cutting-edge digital experiences will provide fans with unique and interactive forms of entertainment.”
Predicting box office success has historically been an imprecise art, largely due to the limited data available. This lack of comprehensive data makes it difficult to accurately forecast a movie’s financial performance, leading to reliance on historical trends, anecdotal evidence, and qualitative factors that can be unreliable. Moreover, one cannot ignore the cultural impact of a successful film and its big collection.
