Alliance Entertainment’s Handmade by Robots Enters Anime Market with Launch of My Hero Academia Collectibles


Alliance Entertainment
Alliance Entertainment

Initial launch features fan-favorite heroes Izuku Midoriya and Shoto Todoroki from My Hero Academia — a top-grossing anime franchise with over 100 million manga copies sold worldwide

PLANTATION, Fla., June 03, 2025 (GLOBE NEWSWIRE) — Alliance Entertainment Holding Corporation (Nasdaq: AENT), a premier distributor and fulfillment partner of entertainment and pop culture collectibles, today announced that its Handmade by Robots™ division has officially entered the anime category with the launch of its first licensed vinyl collectibles based on the hit franchise My Hero Academia. The debut figures — featuring fan-favorite heroes Izuku Midoriya and Shoto Todoroki — represent a strategic expansion into one of the fastest-growing segments of the global collectibles market.

Handmade by Robots - My Hero Academia
Handmade by Robots – My Hero Academia


My Hero Academia – Izuku Midoriya “Deku” #289

Handmade by Robots - My Hero Academia
Handmade by Robots – My Hero Academia

My Hero Academia – Shoto Todoroki #290

This launch positions Handmade by Robots to capitalize on the surging global demand for anime merchandise — a market that reached a record $22 billion in 2023, according to the Association of Japanese Animations. With double-digit annual growth and a fiercely loyal fanbase, anime has become a cornerstone of global entertainment and a major driver of licensing revenue across categories including apparel, gaming, streaming, and collectibles.

“Anime represents one of the most dynamic and influential segments in global entertainment,” said Jeff Walker, Chief Executive Officer of Alliance Entertainment. “Expanding Handmade by Robots into this category is a meaningful step forward in our strategy to grow high-value, fan-driven collectibles. Launching with characters like Izuku Midoriya and Shoto Todoroki reinforces our commitment to aligning with powerful, proven franchises that resonate across cultures and generations.”

Handmade by Robots vinyl figures are known for their distinctive aesthetic — sculpted to mimic the look and texture of hand-knit plush toys, while made from high-quality, durable vinyl. The new My Hero Academia figures continue this signature approach, capturing the characters’ most recognizable features with detailed, stylized designs. With their textured finish and shelf-friendly form factor, Handmade by Robots figures offer fans a distinctive way to showcase the characters they love.

Handmade by Robots is preparing a robust slate of upcoming releases for the second half of 2025. New figures will feature beloved characters from globally recognized franchises such as DC Comics, Harry Potter, Jurassic World, Peanuts, Disney, Sonic the Hedgehog, Hello Kitty, SpongeBob SquarePants, and Star Trek. With each release, Handmade by Robots continues to expand its footprint across entertainment categories, appealing to a broad range of fans and collectors



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