British fashion brand FatFace has expanded its partnership with Zalando, launching in an additional 20 European markets through the platform.
The expansion includes a mix of established and emerging markets across Europe, including France, Spain, Italy and the Netherlands, alongside Central and Eastern European markets such as Poland, Romania and Hungary.
The rollout follows FatFace’s launch in the German market in August 2025, where the brand said sales have doubled year-on-year. FatFace currently operates in Germany through both NEXT Label and Zalando as part of its wider international growth strategy.
The latest expansion marks a further step in the company’s European growth plans, as it continues to develop its digital operations and increase brand visibility across new markets.
To support the rollout, FatFace has introduced a single European digital stock pool designed to improve operational efficiency and support sales growth across both NEXT and Zalando. The model is also intended to support future opportunities for expansion across the region.
Customers in the newly added markets will have access to a range of FatFace womenswear, menswear, accessories and footwear, including the brand’s premium Copper & Black collection. The retailer said categories including denim, dresses and outerwear have performed well to date, with further growth expected ahead of the summer season.
Alexandra Dalwood, Head of Partners at FatFace, said: “Being part of the NEXT family has been key to FatFace expanding its brand presence in Europe.
“Having one digital stock pool will drive growth across both NEXT and Zalando, while also allowing the brand to explore further digital opportunities across Europe. This marks the start of our next chapter in expanding our international digital business and building brand awareness in the region.”
The announcement follows a period of growth for the retailer, with sales through NEXT Label increasing 86% year-on-year. Digital sales now account for 36% of the company’s total revenue, reflecting the continued importance of its multichannel strategy and international expansion efforts.
FatFace said it plans to continue expanding its product offering on Zalando over the coming months as it looks to build its presence across European markets.