With gold prices reflecting bullish tone, this Akshaya Tritiya is expected to see interest in both traditional jewellery and alternative investment options. While cultural sentiment continues to drive demand for physical gold, experts note a preference for diversified strategies that include financial gold, silver, and even commercial real estate.
Financial gold refers to investments made through regulated financial instruments like ETFs, mutual funds, and Sovereign Gold Bonds (SGBs), without holding any physical gold.
Jewellery sales are projected to rise by 10–15%, supported by festive buying and increased demand for lightweight, daily-wear pieces, especially among younger consumers, according to Kama Jewelry.
“This festive period is a strong driver of domestic sales,” Colin Shah, MD of Kama Jewelry says, highlighting that consumers view gold not just as ornamentation but as a store of value.
Yet, many investors are stepping beyond physical gold.
Ajay Lakhotia, Founder & CEO of StockGro, points out that options like Gold ETFs, mutual funds, and digital gold are gaining popularity.
“They eliminate making charges and storage costs,” he explains.
With silver also touching new highs and playing a bigger role in industries like electronics and solar, diversified metals investing is gaining ground.
Lakhotia recommends a blended approach — a token jewellery purchase to honour tradition, with the bulk allocated to ETFs and mutual funds.
Data supports this shift.
According to Axis Securities’ Deveya Gaglani, gold has delivered a 25% return in the first four months of 2025, and over 31% since last year’s Akshaya Tritiya. He attributes the rally to global uncertainty, central bank buying, and weakening of the US dollar.
Still, he warns that the current price levels may be overextended and advises staggered buying if prices pull back by 5–10%.
The demand for gold this year is also fueled by its role as a safe haven during volatile markets.
Yogesh Kansal, Co-founder of Appreciate, advises a balanced investment strategy.
“Think like a portfolio manager, not just a gold buyer,” he says.
He recommends allocating 5–15% of a portfolio to gold and diversifying across Indian and global stocks, including European defense and pharma companies, as well as US equities.
Interestingly, Akshaya Tritiya’s investment appeal is spilling beyond metals.
Commercial real estate is also catching attention.
Sanjay Chatrath of Incuspaze highlights growing interest in office spaces across India, especially in Tier-2 and Tier-3 cities. With annual capital appreciation in areas like Gurugram and Noida touching 20%, and rental yields of 8–11%, investors view commercial property as a modern-day asset of prosperity.