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FMCG Outlook 2026: Who won, who lost and what’s the road ahead for Nestle, Marico, ITC, HUL? – Markets


FMCG Outlook 2026

FMCG Outlook 2026: Nestlé, Marico outperform as ITC and HUL lag in mixed Q1FY27 results. (Image: AI/ET Now)

FMCG outlook 2026: The FMCG sector has nearly concluded the first quarter of FY27 earnings season on a mixed note, with some companies reporting results below expectations, while others delivered stronger-than-expected performances.

The mixed performance comes against the backdrop of sustained pressure on the Nifty FMCG Index, which tracks the performance of 15 leading FMCG stocks listed on the National Stock Exchange (NSE).

The index has delivered negative returns across short- and medium-term time frames, although its performance over a five-year period remains relatively strong.

Timeframe Return %
1 Week -1.31%
1 Month Flat
3 Months -3.62%
6 Months -5.41%
Year-to-Date -8.20%
1 Year -10.18%
3 Years -4.67%
5 Years 34.96%
At the company level, the Q1FY27 earnings season presented a mixed picture for the staples segment. While Nestlé and Marico emerged as key outperformers, ITC and Hindustan Unilever (HUL) were among the weaker performers.
Revenue growth remained strong across most companies, with all major staples players in the comparison, except ITC, reporting double-digit growth. However, volume growth trends were mixed, with Tata Consumer Products and Marico delivering notable surprises.
Margins also improved across most companies, although HUL, Godrej Consumer Products and ITC reported margin contraction. Price hikes remained a common trend across several companies during the quarter.
Company Q1FY27 vs Estimate Revenue Growth YoY Volume Growth Margin
HUL Mixed to weak 10% (in-line) 5% vs estimate of 6% 22.7%, down 40 bps (miss)
Nestlé Beat 25.20% Not reported; brokerages estimate mid-teens 24.1%, up 250 bps (beat)
Britannia Mixed 8.2% (in-line) Not reported; brokerages estimate ~9% 16.8%, up 42 bps (miss)
Tata Consumer Inline 12% 13% vs estimate of 8-9% 13.5%, up 80 bps (in-line)
Godrej Consumer In-line 18.30% 9% consolidated; 7% India (in-line) 19%, down 48 bps (in-line)
Dabur In-line 10.50% 5% (miss) 19.6%, up 290 bps (in-line)
Marico Beat 23% (in-line) 11%, highest in 20 quarters 20.7%, up 36 bps (beat)
ITC Weak -14.4% (miss) Cigarette volume down 5% vs estimate of -10% 26.7%, down 500 bps (miss)

Management commentary across FMCG companies remained broadly constructive despite the mixed Q1FY27 results.

HUL expects FMCG demand to remain stable and FY27 to be better than FY26, while retaining its 22.5-23.5 per cent margin guidance. While the Nestlé flagged risks from the monsoon and commodity prices, Britannia expects healthy and sustainable growth.

Tata Consumer Products reiterated its expectation of double-digit revenue growth and 50-70 basis points of margin expansion. Godrej Consumer Products expects high-single-digit volume growth and double-digit revenue growth, with limited scope for further pricing actions. Dabur expects double-digit revenue growth in FY27 and improved margins, while Marico expects double-digit volume growth and EBITDA margins of around 20 per cent.

ITC’s quarterly performance, meanwhile, reflected the impact of the new cigarette tax regime.

FMCG Outlook

On the stock-specific side,

Company Brokerage Rating Target Price
ITC Emkay ADD Rs 310
Hindustan Unilever Morgan Stanley Equal Weight Rs 2,480
Nestlé India MOFSL Neutral Rs 1,525
Tata Consumer Products ICICI Securities Buy Rs 1,450
Britannia Industries Morgan Stanley Equal Weight Rs 5,848
Marico MOSL Buy Rs 1,050
Dabur Nuvama Buy Rs 620

On the broader sectoral outlook, traditional FMCG stocks remain unattractive at current valuations, according to Deepak Shenoy, CEO at Capitalmind AMC. Shenoy said the sector is a “complete avoid” for his investment strategy despite strong results from companies such as Marico, Colgate and Nestlé.

He cautioned that elevated valuations could limit returns even if companies continue to deliver robust earnings.

Shenoy said, “It’s a completely avoid industry for us. And I know from time to time a Marico does give a good set of numbers. Sometimes it is, uh, Colgate, something or the other. There’s Nestle, of course, which came with very good set of numbers. But, you know, to buy at 75 times PE multiple, I don’t know how much return you will get even if it continues to perform well.”

Conclusion

From an overall perspetive, the FMCG stocks ended Q1FY27 on a mixed note, with Nestlé and Marico outperforming while ITC and HUL lagged. Despite broadly constructive management commentary and improving margins, the Nifty FMCG index remains under pressure. Analysts see selective opportunities, but elevated valuations could cap returns, keeping investors focused on earnings delivery and stock-specific prospects.

(Disclaimer: The above article is meant for informational purposes only and should not be considered as any investment advice. ET NOW DIGITAL suggests its readers/audience to consult their financial advisors before making any money-related decisions.)



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