When I first dreamed up cllct, the editorial plan was simple: For the first time, an all-encompassing media platform would be dedicated to collectors, collectibles and culture.
The mission was to win by covering the right stories with the best reporting from the most skilled journalists in the space.
Almost a year later, we have made great strides toward accomplishing our goal.
We are at the forefront of the who, what, where, when and why throughout the hobby.
We were the first to tell you how Arnold Palmer’s Green Jacket was stolen from Augusta National and why a few enterprising Tom Brady fans were upset about how he signed their game-used items. We tracked the trajectory of the Michael Jordan Star card and broke the story of the legal fight over Shohei Ohtani’s 50th home run ball.
We have hit our stride.
But the key to any media business is growth. We grow by doing what others don’t or can’t do, and we grow by forging relationships with those who have built mass audiences for years.
Today, cllct is announcing we have partnered with Yahoo, which has for decades proven to be an amazing one-stop shop in a variety of verticals.
You will now find our news, analysis, features and commentary in a [new collectibles section on Yahoo], including fresh pieces that will be exclusive to Yahoo.
Our coverage will not change. It will be the same leading, uncompromising reporting on the hobby that you have come to expect for the past 11 months.
The partnership will allow us to reach a wider audience, however, and that will help us to inform more seasoned collectors and turn casual fans into beginners in the space.
All that should lead to a healthier hobby, which has always been the goal.
Darren Rovell is the founder of cllct.com and one of the country’s leading reporters on the collectible market. He previously worked for ESPN, CNBC and The Action Network.